Facing the Sea of Japan, Niigata Prefecture is a treasure-house of beautiful scenery in every season and the delicious foodstuffs those natural features bear forth.

Each season holds its own delights in Niigata. In spring, the cherry trees of Takada Park are a joyous riot of color, one of Japan’s “three great” cherry-blossom scenes. Summer brings Niigata’s “three great” fireworks festivals (good things come in threes in Japan), as the Nagaoka Fireworks Festival, the Kashiwazaki Fireworks Festival and the Katakai Fireworks Festival color the night sky. In the fall, fields and meadows glow with ears of Uonuma Koshihikari rice swaying in the breeze. And when winter arrives, a dazzling snowscape sets the stage for winter sports.

Niigata Prefecture is replete with regions where you can encounter the exquisite beauty of Japan’s unique artisanal skills. Tsubame, famed for their “Made in Tsubame” ironware and Sanjo have flourished for centuries as cities of craftspeople. Tokamachi has likewise prospered as a town of silk weavers.

Echigo-Tsumari, where the Hotel is located, is the home of Art Triennial, one of the world’s greatest international art festivals.

All year round, some 200 artworks can be enjoyed. Since 2000, the Art Triennial has been presented once every three years, during which a full slate of events and tours are produced for the delight of visitors.

No matter what season you visit in, Niigata Prefecture will captivate and amaze you. On your visit to Japan, don’t miss the chance to enjoy the kaleidoscope of wonders that is Niigata Prefecture.